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| Uncanny resemblance to Grandfather Muhammed Ali. |
Muhammed Ali the legendary boxer is the new face of the Core Value campaign by
Louis Vuitton, the campaign will appear on the international press from today,
June 15th. The three time heavyweight world champion of the world
seems to be out shadowed by his grandson C.J pictured in his Arizona home
wearing a vintage boxing glove.
Could he be a rising star destined to be a future champ? It may be too early to
say but the fact that he has direct lineage with probably thee most renowned sports
figure in the world we could not dismiss it.
Yves Carcelle, Chairman of Louis Vuitton has stated "Muhammad Ali is the
epitome of an outstanding personality - a true living legend in boxing and far
beyond," and the organisation also stated that "We are honoured that
he agreed to be photographed for the Core Values campaign, and delighted with
the way this beautiful portrait of the champion and his grandson captures the
idea of transmission, which is of great significance to Louis Vuitton.”
Ali now follows in the footsteps of previous core value campaigners such as
Bono, Keith Richards, Sofia and Francis Ford Coppola. If you have not noticed
yet these personalities are those of global stature, they are beyond the so
called “celebrity status” they are individuals who are recognised and revered around
the world. Considering that this year’s focal point is surrounded by
International sports such as the Olympic 2012, Great Britian and European Football/Soccer
2012, Poland and Ukraine, Muhammed Ali seems to be the only person that would
do justice to such a campaign.
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