Lulu Guinness collaborates with JC Penny

Lulu Guinness OBE set to launch new line with JC Penny.

OBE recipient Lulu Guinness is set to create a spring 2013 line with US retailer JC Penney. The brand will be given its own dedicated boutique section in the conglomerate chain store.

Martin Mason CEO of Lulu Guinness said “it is incredibly exciting to be launching out new accessible collection with JC Penny and to be pioneering a whole new concept and store experience for our customers.’ The Lulu by Lulu Guinness collection will consist of handbags, accessories and a gift collection (sadly this is only exclusive available to the US only)

Launched in London in 1989, Lulu Guinness has become an icon for retro glamour and modern design. Her unique designs are also available in stores such as Harrods, Selfridges and Fortnum and Mason.

Our note: We are always elated to hear news of British designers who are set on making a mark worldwide. Lulu has always been a prominent figure in the accessories industry. We hope her all the best in her new partnership.

Her iconic lip handbag has always been a favourite of ours.

article written by: www.frontpose.com