The headline in the fashion world today is
that H&M clothing is entering into the luxury fashion sector. Could
H&M have an instant hit on their hands or could it be detrimental to
the company if they are to enter into this sort of market?
There a number of reason to suggest that H&M could have a hit in
entering the luxury sector, they have already have acquired a mass
following on their current H&M label, but it must be said whether
they can follow through on creating a brand awareness on their new
luxury venture.
Could H&M be over their heads when entering
into this market? We can understand the thought process of wanting to
enter this sector, as they have had a number of collaboration success
with the help of Marni and Versace. Could H&M’s sight be a little
clouded after seeing their H&M collaboration success, we think they
are. H&M should realise that their collaboration success was only
down to the fact that Versace and Marni are both international renowned
fashion houses and they can both wiled in a huge amount of people and
this is due to the fact that they are key figures in the upper spectrum
of the design world where as H&M are not…
Well whether
H&M are truly going to enter into this sector we give them the best
of ALL luck cause to be frank they may need it.
article written by: www.frontpose.com
No comments:
Post a Comment