It was only yesterday that we had heard that Gucci and Guess are
under a legal battle, but now we find out Dolce and Gabbana have filed
one as well suing a South-African seaside jewellery store called “Dolce
and Banana”
The quick kill nature of the Luxury fashion line had not shown any
remorse for the African business that has been running for 12years and
has forced them to remain to just “Banana”.
Owner Mijou Beller pleaded “Dear Stefano, please let us be,” Beller
pleaded via Twitter. “And visit us in Cape Town. I have always admired
your famous sense of humour so present in your brand and in your
designs. And although I appreciate that Dolce & Gabbana is a very
successful commercial enterprise, I fail to understand why Dolce and
Banana is a threat.”
Our note: We empathise with Mijou Beller that it may have taken him
years to create his brand awareness for his company “Dolce and Banana”
at the same time we feel companies should follow the unwritten code of
not copying ones name of brand image. Domenico Dolce and Stefano Gabbana
have spent decades building the brand “Dolce and Gabbana”, and we feel
that any business owner in any shape or form will try to ensure their
image is attained to just them.
No comments:
Post a Comment