Karl Lagerfeld signs new perfume deal

Karl Lagerfeld signs new perfum deal with Inter Parfums SA

Can this man not do anything that’s remotely linked to the fashion industry? Karl Lagerfeld has signed a twenty year-long agreement with perfume company Inter Parfums SA. Previously Lagerfeld was in a binding contract with beauty house Coty relating with all cosmetics products under the Lagerfeld branding. However Karl Lagerfeld has ended his contract and has stated that "nothing's more exciting than a new venture and I am sure that Inter Parfums will go in the best direction and that they have the possibility and the will to do so."

Inter Parfums SA is a relatively new company founded in 1982, although respectfully new it is far from the small it holds perfume licences for a lot of the heavy hitters such as Paul Smith, Jimmy Choo, Balmain and Burberry.

We hope that this new venture is a great success and we’re a little certain that this relationship will be far from dull ;) 

 

article written by: www.frontpose.com

James Franco and Stuart Weitzman’s ad campaign

James Franco new ad frontman for Stuart Weitzman.

James Franco is set to add another etch in his long list of achievements he is now the advertising director for fashion brand Stuart Weitzman new ad campaign.

The End Of The World star has directed and created a short film/ad campaign for the footwear brand starring model Petra Nemcova. The short film is dubbed ‘Walking After Midnight.’  A synopsis of the movie is that of Petra Nemcova running around New York whilst wear Stuart Weitzman shoes respectfully, she visits such destination as Le Baron Nightclub and Peels restaurant.

26^th October is the official release date however there are four short teasers that are found on Stuart Weitzman’s facebook page.

Mr. Franco is no stranger to the fashion world he had previously directed a fashion campaign and designed a line of tees for denim bran 7 for all Mankind and has modelled for Gucci.

Our note: Throughout the fashion world we see actors and musician endorsing fashion brands, some having a positive impact on certain brands in this case we feel that James Franco has such. He is using this professional skill as an actor to create respected influence on the brand.

article written by: www.frontpose.com

Lulu Guinness collaborates with JC Penny

Lulu Guinness OBE set to launch new line with JC Penny.

OBE recipient Lulu Guinness is set to create a spring 2013 line with US retailer JC Penney. The brand will be given its own dedicated boutique section in the conglomerate chain store.

Martin Mason CEO of Lulu Guinness said “it is incredibly exciting to be launching out new accessible collection with JC Penny and to be pioneering a whole new concept and store experience for our customers.’ The Lulu by Lulu Guinness collection will consist of handbags, accessories and a gift collection (sadly this is only exclusive available to the US only)

Launched in London in 1989, Lulu Guinness has become an icon for retro glamour and modern design. Her unique designs are also available in stores such as Harrods, Selfridges and Fortnum and Mason.

Our note: We are always elated to hear news of British designers who are set on making a mark worldwide. Lulu has always been a prominent figure in the accessories industry. We hope her all the best in her new partnership.

Her iconic lip handbag has always been a favourite of ours.

article written by: www.frontpose.com

Hedi Slimane Paris Fashion Week YSL Collection

Hedi Slimane the French born fashion designer debut his first collection for Yves Saint Laurent during Paris Fashion Week. The collection had great praise from many of the fashion industry elite.

YSL collection Paris Fashion Wee

Pierre Berge who has been a long term partner with YSL had said the collection was “sublime” and that he showed to the world that he followed in the footsteps of previous YSL designers and that “he respected the codes of Saint Laurent”

Alber Elbaz the creative director of Lanvin had also commended the designer stating that it was "It was very Hedi and it was very Saint Laurent." Hedi Slimane’s collections have always delivered a very slick design, in this instance his collection was a fusion of contemporary silhouette and that of the seventies. It was evident that his inspiration was heavily dwelled on the archives of previous collections presented by Yves Saint Laurent.

Our note: This is a collection that is aimed purely on the end user which are YSL’s consumers. Hedi Slimane presented a look that is ready to wear although his collection is focused on the cut, fit and fabrication we feel that he had taken a safe route we would have loved to see collection that defies the norm but this may be what Yves Saint Laurent as a fashion house needs. Stability comes to our mind.

article written by: www.frontpose.com