Hedi Slimane Paris Fashion Week YSL Collection

Hedi Slimane the French born fashion designer debut his first collection for Yves Saint Laurent during Paris Fashion Week. The collection had great praise from many of the fashion industry elite.

YSL collection Paris Fashion Wee

Pierre Berge who has been a long term partner with YSL had said the collection was “sublime” and that he showed to the world that he followed in the footsteps of previous YSL designers and that “he respected the codes of Saint Laurent”

Alber Elbaz the creative director of Lanvin had also commended the designer stating that it was "It was very Hedi and it was very Saint Laurent." Hedi Slimane’s collections have always delivered a very slick design, in this instance his collection was a fusion of contemporary silhouette and that of the seventies. It was evident that his inspiration was heavily dwelled on the archives of previous collections presented by Yves Saint Laurent.

Our note: This is a collection that is aimed purely on the end user which are YSL’s consumers. Hedi Slimane presented a look that is ready to wear although his collection is focused on the cut, fit and fabrication we feel that he had taken a safe route we would have loved to see collection that defies the norm but this may be what Yves Saint Laurent as a fashion house needs. Stability comes to our mind.

article written by: www.frontpose.com

Dolce & Gabbana enter baby clothes market

Mothers be aware high couture fashion for the little ones.

Today’s reports from the fashion world are suggesting that alpha house Dolce & Gabbana are set to create their first ever collections for babies. The line will be aimed at new-borns and young children up to the age of 10. Based on D&G’s ideology these garments will be stylish and slick to the core.

It seems the duo have taken inspiration from one of their siblings "I didn't know much about this world, but Domenico's brother has three children aged two to six," said Gabbana.

The line will consist of daywear, innerwear, beachwear, accessories and footwear. Both have stated that although the line will be quite similar to the D&G adult line but it will still maintain the key element of child wear practicality. Having had performed countless interviews with mothers the duo have said that they have obtain a vast amount of knowledge.

The line is hinted to have sequined party dress, mini suits and many more; it seems the pair are not compromising on the lavish end even though it’s just child’s play.

article written by: www.frontpose.com

Louis Vuitton the luxury fashion house has teamed up with legendary Japanese artist Yayoi Kusama.

Louis Vuitton the luxury fashion house has teamed up with legendary Japanese artist Yayoi Kusama.

Yayoi Kusama, at 82 years-old, is arguably one of Japan’s most reputable artists. Her portfolio spans over decades from such art works as the Repetitive Vision (1996), Narcissus Garden (2009), Red Pumpkin (2006), these are amongst the many art forms that Kusama has created however Louis Vuitton have announced that they will create a range of designs with Yayoi Kusama and we are presuming that it feature her predominant design signature ‘the polka dots’

Yayoi Kusama’s work has been influenced and mirrored by many artist probably the most famous cult icon would be that of Andy Warhol, he had often spoke of her artwork being a great inspiration. Currently an exhibition is being held at the Tate Modern, London showcasing Kusama’s artwork.    

Marc Jacobs the creative director at Louis Vuitton has stated that the line ‘has the essence of the spirit of her work.’ He not only views Kusama’s work in the highest degree but he states that her work and design are both ‘timeless’ and ‘endless.’

The collection will focus on Kusama’s bold signature spots, which will appear on skirts, tops, leggings and handbags. You may or may not have already noticed that the whole LV website is now a great homage to this artist.

Our note: We feel that this collaboration is a union that is well fitted. Kusama’s artwork installation is beyond measurable, having been a fan of not only her artwork but also her writings, filmography and her even how she can create such forms of expression in her state of personal wellbeing is something that we admire. The fact that Louis Vuitton have teamed up with a visionary like Yayoi Kusama we feel that we must give them a nod of appreciation (the fashion house will be show casing her art work to the masses).

article written by: www.frontpose.com

Shoes… Checked… Make-Up… In progress…

The legendary shoes maker moves into the cosmetic industry.

The legendary shoe maker Christian Louboutin has set his sights on producing a cosmetic line with the help of Battalure Beauty. The shoe maker is not one that would shy away from using cosmetics; it is famously known that Christian Louboutin had used bright red nail enamel to paint the soles of his first designs, so it seems that this is a natural progression for him to enter this market. Christian himself had said “the beauty adventure is the natural extension for someone like me, who likes to empower women.”

What to expect? We are presuming that the cosmetics products will display a sense of sensuality, beauty and mirror the quality of the shoes. Without question of doubt one would expect the range to be draped with Louboutin’s signature colour the lavish red. Even though we are presuming what to expect, the range been kept very hush hush by the shoe maker and his New York based counterpart.

Our note: Christian Louboutin eccentric designs has propelled him to the status of thee shoe maker, none can even replicate his works of arts. We would only dream to be able to wear a pair even if we can’t am sure we’d be able to say we have a Christian Louboutin in the closet even if it’s a piece of make-up. Does this cosmetic range have instant success written all over on it? … We think so.

article written by: www.frontpose.com

Could this brief muse romance between Giorgio Armani and Rihanna be detrimental to Emporio Armani?

Rihanna & Giorgio Armani 2012 collaboration.

We often refrain from writing a whole article on pop stars on this forum however we think in this instance we may have to. The Barbados born R&B singer Rihanna is to set to design a collection for the Italian fashion house Armani and also for their underwear department Emporio Armani.

Early design sketches have surfaced on the Internet and they seem to have a boyish and a dressed down style which is often the style donned by Rihanna.

Giorgio Armani has expressed that her “personality, charisma and energy” was qualities that attracted him towards her. He also had said that “She captures the young and contemporary essence of Emporio Armani and Armani Jeans perfectly, it is very clear that Giorgio Armani has taken a little liking towards her.

It’s been said that she has already designed tees, denim pieces, a leather jacket and a canvas bag and they will be part of the joint Armani and Rihanna collaboration and that similar designs will be also implemented as part of Emporio Armani underwear collection.

Our note: It seems that Giorgio Armani is infatuated by Rihanna. It must be said that the designs sketches seem very out-dated, could this legendary designer’s judgement be clouded because of his new muse, well we hope not. The cost of producing a single design in the quantity that Armani produces goes into the hundreds of thousands we hope this range doesn’t hit the wallet too hard if it’s not successful.

article written by: www.frontpose.com

Louis Vuitton issues a legal case to battle rogue websites selling counterfeit goods..

LV & Chanel issued a legal case to battle rogue websites.

Louis Vuitton has taken a legal stance by using the Stop Online Piracy Act (S.O.P.A) to help disable rogue websites that are selling counterfeit goods. The introduction of the bill was a result of an increase in infringement of copyrighted intellectual property and counterfeit goods.

Louis Vuitton have lodged a case to the Florida Federal Court not just to simply ask for an order restraining these websites from infringing their trademark but to completely abolish them from the internet. The case has stated that companies (located in the US) that offer web domain names to revaluate their system so that it does not ensure anyone using the trademarked names without consent.

This is not the first time a fashion house has used S.O.P.A. as a means to infiltrate the counterfeit industry, Chanel had issued a similar case to Nevada’s Federal Court. The federal judge had repeated granted injunctions that forced domain registrar and web hosting company Go Daddy and search engine giant Google to participate in the enforcement.

Our note: The ironic issue here is that many have opposed bills like S.O.P.A and P.I.P.A but these sanctions  are here to protect the consumer’s rights, you wouldn’t like to pay full retail price on a good only to find out that it is counterfeit.

We are always for in finding new means to fight against counterfeit products however the introduction of the S.O.P.A and P.I.P.A. legislation seems to allow brand owners private powers that may not be sanctioned by US law. This is the worrying bit if brand owners are given private powers this will be unfair as they will have the ability to set rules and legislation that will benefit themselves only, this will give them an unfair advantage in the ecommerce world.

We feel that S.O.P.A. and P.I.P.A. are laws that benefit those that are established and they should be rightly protected however it seems that those that they are protecting seem to abuse this system. We feel these legislation need to be revaluated because even blogging about these companies may be illegal aswell.

article written by: www.frontpose.com

p.s. under the S.O.P.A and P.I.P.A legislation this blog is technically illegal as we are "infringing content" but what the heck you CAN NOT STOP FREE SPEECH.

Why are we Brits paying more of our hard earned money compared to our European friends?

Companies are over charging the British nearly 60% for their clothes

The latest figures published by retail analysts have suggested that we Brits pay an additional 60% on clothing compared to other European countries selling the same attire. Clothing companies such as H&M, Zara and Mango put an additional percentage when retailing in the United Kingdom and this is not just on their high-street shops but also on their online website (and the increase of price is even more astonishing in their online shops).

In comparison to Zara’s international websites, you will see the United Kingdom differs more substantially in price more so than its European counterpart, if you were to compare prices to the Spanish version of Zara Online you will see that you are paying a lot less for an item.

Now if you were to look at the links below for a female coat sold on an European scale by Zara you will notice that on the UK version of the website the price of the attire is £119.95 whearas on the Spanish version of the website the price is set at €99.5. If we were to convert the Euro figure into Great British pounds (based on the conversion rate set by www.xe.com) it comes to a total of £80.3592 so based on this figure presented on the Zara websites it is far cheaper to buy from Zara Spain then Zara United Kingdom.

So why are we paying extra? Retailers often look at a country individually and they come to the notion that they may or may not charge more for that country, the prices of clothes are set by how much consumers are willing to pay for that item, companies such as H&M, Zara and Mango feel that they can charge more in the United Kingdom.

Our note: We at frontpose find this utter BULLS**T (sorry for the language but this has really annoyed us in every way), these companies feel that they can milk us Brits out of extra money, this is frankly immoral in every ways. 
Their excuses for this price hike is cause they feel they pay higher rent, rates, staff costs and taxes but wait a second they sell products via the internet (many of the above excuses doesn’t come into practise) and even then the prices of products are way too high for the UK and being an online retailer we can say that their excuses are ridiculous.

article written by: www.frontpose.com

We have posted the links here (please check it out yourselves if you don’t believe us):

http://www.zara.com/webapp/wcs/stores/servlet/product/uk/en/zara-S2012/189502/802007/FANTASY%2BCOAT%2BWITH%2BSTUDDED%2BCOLLAR

http://www.zara.com/webapp/wcs/stores/servlet/product/es/es/zara-S2012/189502/802007/ABRIGO%2BFANTASIA%2BTACHUELAS%2BCUELLO

Bargain hunters be aware H&M may announce its next high-end fashion collaboration and we have a feeling that this one may stir the biggest commotion.

Could a collaboration be in the books for Tom Ford?

The rumour mill has been turning its clogs in overdrive as of recent and the news from above is that legendary designer Thomas Carlyle also known as Tom Ford may be (and that is a ‘maybe’) producing an exclusive range for the thrifty store, H&M.

Earlier hints of this collaboration came from the den mother of H&M Margareta Van Den Bosch she quirkily hinted ‘I can say, I wouldn’t mind’ when asked whether H&M would do a collaboration with Tom Ford.

However it may seem that this notion may already have a spanner in the works as the man himself had stated 'I've never had a conversation with H&M. I'm really happy doing what I do... What excites me now is the very best:  the best stitching, the best fabric, the best quality. And unfortunately, or fortunately, that does tend to cost money.'  It seems that Tom Ford is not to going to compromise on quality on anything that has his name behind it even if it is a limited range for H&M.

Our note: There are some designers that you hope that they would never hit the high street and we feel that Tom Ford is one of them. Tom Ford is one of those designers who had truly went through the hardship of this industry, he has had numerous ups and downs especially during the period he was with Yves Saint Lauren, for that reason we believe Tom Ford should not come off his high pedestal the fact is that he has earned this great recognition as one of the great American designers. If Tom Ford was to do a collection with H&M we feel he would compromise everything especially his struggle.

We also feel that this continual use of famous designers to promote H&M is damaging the company’s image because as of recent all we’ve heard about H&M is not their money saving deals but more of the fashion elite doing collaborations.

In addition as the H&M group intend to enter the luxury fashion sector with their new venture “& Other Stories” we as consumers will be thinking can  H&M’s designers be able to create luxury fashion because all we’re seeing is other designers coming in. Unless this is a ploy by H&M to collaborate with elite fashion designers and then steal all of their fashion knowledge… if this is what H&M are planning well I guess they need a little slap on the wrist.

article written by: www.frontpose.com

Who’d ever thought the notion of ‘Sustainable Fashion’ would come so far?

British Actress and Model Lily Cole doing her part to raise and promote sustainable fashion awareness. 

The notion of sustainable fashion a decade ago was considered a joke, many dismissed the concept as just a phase and some thought it was just a ploy for companies to seem more ethical in there practises but as of recent consumer’s ideology of retail has been altered, the concept of sustainable fashion has transformed from being the butt of the fashion industry’s joke to a fruit that is near its bloom.

The Nordic Fashion Association held its second gathering of fashion professionals and leaders from 27 countries in Copenhagen, Denmark. The Copenhagen 2012 summit is considered the world's largest conference on sustainability in the fashion industry.
The aim of the conference was to identify methods and solutions that the global fashion industry as a whole can implement in ensuring the protection of the Earth. If there were to be a statement that was made clear from this gathering was that the fashion industry is seen as one of the most polluting and socially challenged industries.

One of the key concepts that many of the speakers of the summit empathised on was trying to focus ways to involve and engage consumers in ‘Sustainable Consumption’.
So what does this term ‘Sustainable Consumption’ mean we believe it’s a system that encourages societies to be made more aware of how and where the products they purchase come from, this undoubtedly mean that consumers will be aware of the resources being used whether the materials are made from renewable resources, the amount of pollution created as a result of these products and so forth.

A great leap had taken place on the day of the summit, those attending the fashion industry would have been aware that as a result of their actions the fashion industry created a framework for engaging consumers in sustainable consumption of fashion. These outlines had been handed over to the Danish EU Presidency and the European Commission. The dossier will be presented at the Rio+20 UN conference where world leaders, along with thousands of participants from governments, the private sector, NGOs and other groups will gather to discuss several issues on sustainable development.

Our note: Being part of the fashion world we are greatly concerned with the issue of maintaining a sustainable form of fashion however we must raise the issue that within our own company we have no concept of where the big hitters from the fashion industry create their garments and how (and this is because they keep this information very very very hush hush). At least with the commission of the Copenhagen 2012 summit report and it being presented at Rio+20 to European Government delegates at least this will increase the profile of this issue and maybe it may even cause these heavy hitters to address these issues as well. Well we hope that they do….

article written by: www.frontpose.com

Desperate Scousewives banned from Liverpool Fashion Week.

One of the few guilty pleasures that we have at frontpose.com is that we enjoy a bit of reality TV none is cheesier or meretricious than that of the Desperate Scousewives. Overtly used false tan, hair extensions and plastered with make-up is a look that many of these stars have adopted and the term the ‘Liverpool Look’ has been conjured up.

Many of these reality shows that depict life in Great Britain such as ‘Geordie Shore’, ‘Made in Chelsea’ and ‘The Only Way Is Essex’ have come into perdition because of the success ‘The Jersey Shore’ has had in the US, fashionably the British have followed suit.

Although we enjoy watching these reality programmes, the people behind these shows do not understand the overall effect that their shows has. The characters they portray stigmatise the overall population of that area. The success of these shows would leave an everlasting effect on young adults and children or anyone as a matter of fact, viewers would constantly be exposed to these reality TV character’s look and think that it is the norm for that geographical area, we doubt that anyone would approve a ten year old going for a tan and being plastered with make-up.

It seems that we are not the only one that is concerned with this issues, the casting organiser of Liverpool Fashion Week Amanda Moss has expressed that models that are emulating the ‘Liverpool look’ will be banned. This is a testament to the view point of many stagnant members of the fashion community in Liverpool. Shows like ‘Desperate Scousewives’ have infringed the Liverpudlian fashion culture.

Our note: We don’t mind that these programmes exists but what we do not want is to go into an area of the United Kingdom and see that everyone looks the same that would be too surreal.

article written by: www.frontpose.com

New Marilyn Monroe Images

copyright of: Philippe Halsmam (Magnum Photographic Co-operative)

She was the epitome of beauty and during her reign was probably "thee most pictured woman on earth". Her tragic death literally propelled her name, look and mannerism into heights that we doubt any woman can comprehend or even replicate in this modern age (Kim Kardashian take note of this woman).
Unpublished photographs of Marilyn Monroe have surfaced and they are still making her name visible in the public eyes even after some 50 years after her death.

She was shot in her apartment in 1952 by renowned photographer Philippe Halsmam. The new Marilyn shots were taken in the privacy of her Hollywood home, 26 being her age at the time.

The legendary photographer’s repertoire of celebrity photography goes beyond just Marilyn; he has taken photographs of the Ford family, The Duke and Duchess of Windsor, Maria Felix and Richard Nixon.

The photos will appear in a new book that marks 50 years since the death of Marilyn, the publication will consist of images from the famous Magnum photographic cooperative.

article written by: www.frontpose.com

It may be the last 24hrs Aquascutum has.

We know we wrote an article in regards to Auascutum, the iconic British and its financial struggle but it seems that it may in dire situation it was reported by the Financial Times that it may be placed into administration as early as today.

It is upsetting to state that 250 employees at the Corby Factory, Northamptonshire, where these garments are produced may be unemployed if the company does go into administration soon.

Our note: we still believe a company such as this should be protected by the British Government, would you close an institution such as the post office because we believe that Aquascutum is on par as the Royal Post Office.

article written by: www.frontpose.com

Seems British fashion labels don't stand a chance.

It seems more and more British companies are going through a hard stretch at the moment, with news that Aquascutum is looking for a new buyer it is not a good notion for other long standing companies.

This brings us to one of the eldest running establishment in Great Britain the fashion brand Jaeger, which was established during the late 19th century. It seems that Better Capital (investment group) have bought the Jaeger debt and 90 percentage of the high-end fashion brand.

It may seem that it is a good sign for British fashion houses as a whole, as other investment groups are still greatly coveting after these companies, however it begs the question how difficult the British economy has become that even companies such as Aquascutum and Jaeger cannot even support themselves in this economic climate. It also begs the question can small and up and coming companies grow in this climate.

article written by: www.frontpose.com

H&M and there not so pretty Eco-Friendly Stunt!

It was plastered in the fashion pages this week that H&M are becoming fashion conscious and is promoting sustainable clothing to the world.

We’re just going to say it you’ve taken advantage of these 3rd world countries (located in Asia) and have made revenues of up to £10 Billion per year and now H&M wants to create a company image that they are all eco-friendly and that they are promoting fair trade. In our mind this is just a PR stunt.

How about giving back some of those billions and invest it back to those countries that H&M have taken advantage of.

article written by: www.frontpose.com

Congratulations Ralph Rucci

Congratulations are in order to Ralph Rucci who has been awarded the Andre Leon Talley Lifetime Achievement Award by the prestigious Savannah College of Art and Design also known as SCAD.

This award is in association with probably thee most distinguished fashion school in the world and appointees of this award are among the greats in the fashioning body, the likes of Oscar De La Renta, Karl Lagerfeld, Miuccia Prada, Diane Von Furstenberg, Zac Posen, Tom Ford, Vera Wang, Marc Jacobs, John Galliano, Ruben and Isabel Toledo are recipient of the award.

We congratulate Rucci winning this award and hope that he continues unimaginable designs.

article written by: www.frontpose.com

Is Stefano Pilati linked with the head creative director at Giorgio Armani

The rumour mill has been spinning in over drive as of recent with the news of numerous changes and appointments of new creative directors in many fashion houses but one of these grapevines may just come true.

It seems that Stefano Pilati may be replacing Giorgio Armani as head of the name bearers company. His untimely departure from Yves Saint Lauren may be an indication that Pilati may have been scouted for this prestigious role, which was held by Giorgio Armani for nearly 37 years.

Another indication that suggests that Pilati already has the job is that former fashion News Daily writer Jim Shi tweeted: ”My sources are telling Stefano Pilati is headed to Giorgio Armani with the intention to assume full creative reigns when GA retires.”

Our note: Giorgio Armani is a man who has been a visionary in this industry for decades; his vision never fails to create an ever timely look. The appointment of Stefano Pilati may be a right a step in the direction for GA, as he never fails to create a timeless look as well and this is quite clear in YSL’s collections. We think Stefano Pilati would be a right fit for the company.

article written by: www.frontpose.com

Power of the leading fashion houses

Jylle's Alternative Fashion Week on the 17th of April, 2012.

There are a handful of houses in the fashion world who have withstood the test of time they have battle against ever changing social sets, consumer ideology and consumerism, that being said they are still standing tall and mighty and having stood these hurdles, it seems that they have the power to dictate the flow of fashion, dictate the trends and dictate the tone of the fashion world.

This leads us to the question with such power over the fashion world can a certain individual get their foot inside the industry and be successful by not following the norm set by these fashion houses.

Fashion trends are mostly set during the fashion weeks, famously located in London, New York City, Milan, and Paris. However there is another “fashion week” which is gaining quite a bit of exposure which is the “alternative fashion week” located in Spitalfields, London.

Alternative Fashion week’s aim is to show case the most original and creative collections by new designers with truly innovative ideas during 16th - 21th April.

Attracting over 10,000 visitors to these shows it has clearly been an accomplishment in its own right. However it must be said these designers who show case their work on A.F.W. have well-crafted and tailored clothes (which in our mind they are on par with many well-known fashion labels in terms of creativity and quality of garments) they do not receive coverage or exposure like those shown on London, New York, Paris and Milan fashion week because of the fact that they do not follow the trends set up these big fashion houses.

Our note: In an ideal world these designers who are dubbed as the “alternative fashion designers” should be getting exposure, we feel that it will benefit the fashion world and also creativity in general.

Take Jylle Navarro for example we do not know whether she will be offended to be classed as an “alternative fashion designer” but we commend her in her work, her garments feel as though they are a piece of art work, we can not even coinage a word for her style, it is just pure creativity. This is what the famous fashion houses are missing, the ability to step out of normality and try to dip their cold feet into something surreal, abstract, that is what art is and fashion is art (cliched line but its very true).

This article may seem like a rant to the leading fashion houses but it’s not to a certain extent, we are always going to support the underdogs and alternative fashion designers are the underdog in the fashion world. It would be nice if these fashion houses took an interest in these designers because maybe in the next few years they may well be the next big fashion designers.

We hope to be attending the Alternative fashion week and we’ll be taking loads of pictures so that we can do our bit to help spread the word for these alternative fashion designers.

article written by: www.frontpose.com

Finally the saga ends Christian Dior has finally appointed a new creative designer, Raf Simons today, replacing John Galliano.

We actually do not want to speak of why John Galliano had been made redundant of the post at Dior, but to address how the appointment of Raf Simon is a step forward for the Dior label.

It is not like Christian Dior would hire any rookie for this position, here’s a bit of Simon’s credentials the Belgian born designer was appointed head creative designer at Jil Sander (which is own by the Prada group) during 2005. Although he had presented a number of collections it was noted by many that his 2007 collection for Jil Sander was one that put him in the lime light in the fashion industry (actually after the 2007 collection many put him in the same ranks as Karl Lagerfeld and Azzedine Alaïa).

His 2007 collections and ones thereafter were very tailored and had a hint of femininity, and this is because of the cliental Jil Sander were aiming, they were those of high powered woman, who worked in cut throat industries.

The unique selling point of Jil Sander’s lines were that they were able to shown in a cat work and then could easily be transferrable to everyday work attire and that is why we believe Jil Sander has had much success as of recent.

Our note: We think that Christian Dior have appointed the right designer for the company, Raf Simmon has shown on a number of occasions that he can represent the ideology of Christian Dior however, it must be noted that his designs may not scream out femininity but it does not mean that Raf Simon can’t do Dior justice.

Alot would say that Raf Simon is incomparable to John Galliano and we do agree, John Galliano was a great in his own right but could Raf Simon be the one that changes Christian Dior’s image for the future … we hope so.

p.s. we are really eager to see Dior’s new collection.

article written by: www.frontpose.com

Adele Vs Karl Lagerfeld

When you talk about Karl Largerfeld you say he is eccentric, a headline catcher and genius. When you talk about Adele you say she’s angelic, soulful and radiant. However there are many terms that we would not associate with Adele or any woman as it matters and guess what our Karl has gotten his mouth in a tongue twist by calling Adele “a little too fat”.

As being British we feel we should feel a little irritated by the fact Karl can insult Adele in such manner but we are not. There are many reasons why Adele is so successful in this industry other than her divine voice but it’s the way she carries herself, her persona and not forgetting her weight.

We feel that Adele is a beckon that is fighting against the norms of celebrity cast; she is an underdog that is winning. We as a society have taken our first step towards changing the social status-quo of the celebrity world by making Adele a household name (and that is rightly so).

And we’re sure that Karl has understood the significance of such women in this day & age.

Our note: We feel that there is no other way to describe this situation but to quote the great lady herself “I’ve never wanted to look like models on the cover of magazines,” she said. “I represent the majority of women and I’m very proud of that.”

article written by: www.frontpose.com

British brand Aquascutum up for sale

There are few companies in Britain that we can call is part of British Heritage such as the Royal Mail, Cadbury and even Manolo Blahnik. However it seems that even a fashion institute such as Aquascutum has been put up for sale, and the buyer well can be anyone.

Owner Harold Tillman who has an over-all control of the company has reportedly consulted Rothchild to handle the exchange of the company.

The British born company Aquascutum was family owned until 1990, when it was purchased by Japanese textile company Renown Incorporated. After having suffer three years of losses, they had sold the company to Harold Tillman in September 2009.

Our Note: It is sad to say but it seems Aquascutum may even have an untimely exit out of the fashion industry having had an abysmal couple of years. But as Frontpose is a Brit-Born-Company we hope that it doesn't come down to that, as that would be a massive shame.

article written by: www.frontpose.com