In our previous articles you may have read how we promoted the need to
maintain heritage companies, ethical awareness in business practises and
even to an extent promoting the arts in Africa, now we hope to increase
a bit of knowledge and awareness of physically challenged models.
What had leaded us to writing this article is that we are intending to
hire a female model as part of our advertising campaign and to be part
of frontpose fashion retailer.
Having gone through the norms and rituals of finding a model we all
concluded and came to the notion that only a limited (to be more frank
it’s an insignificant number) modelling agencies promoted or even had
physically challenged models as part of their portfolio.
We
feel that this is a great shame and should be one of our prime goals to
raise the awareness of this issue in the modelling world. When agencies
tend not to have models with disability or even plus size models as part
of their portfolio it creates an image that these people are not
accepted in an industry that is worth billions, but to be more clear it
creates an image that they are not considered page worthy or beautiful
(when in truth they are).
This issue actually struck us quite
closely to home, having had family members with disabilities and only
finding hand full of models with disabilities it says quite a lot that
even in this modern social world “disability” is still not accepted to
the extent that it should.
We hope and pledge that one day
(and hope that the day comes soon) to hire a model as part of our
advertising campaign that is radiant, kind-hearted, stunning in nature
and hope to see these features instead of just noticing their physical
and mental disabilities.
p.s. we hope that this article is not
considered patronizing (it is just we were a bit annoyed and had to vent
in writing on this matter)
article written by: www.frontpose.com
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