Power of the leading fashion houses

Jylle's Alternative Fashion Week on the 17th of April, 2012.

There are a handful of houses in the fashion world who have withstood the test of time they have battle against ever changing social sets, consumer ideology and consumerism, that being said they are still standing tall and mighty and having stood these hurdles, it seems that they have the power to dictate the flow of fashion, dictate the trends and dictate the tone of the fashion world.

This leads us to the question with such power over the fashion world can a certain individual get their foot inside the industry and be successful by not following the norm set by these fashion houses.

Fashion trends are mostly set during the fashion weeks, famously located in London, New York City, Milan, and Paris. However there is another “fashion week” which is gaining quite a bit of exposure which is the “alternative fashion week” located in Spitalfields, London.

Alternative Fashion week’s aim is to show case the most original and creative collections by new designers with truly innovative ideas during 16th - 21th April.

Attracting over 10,000 visitors to these shows it has clearly been an accomplishment in its own right. However it must be said these designers who show case their work on A.F.W. have well-crafted and tailored clothes (which in our mind they are on par with many well-known fashion labels in terms of creativity and quality of garments) they do not receive coverage or exposure like those shown on London, New York, Paris and Milan fashion week because of the fact that they do not follow the trends set up these big fashion houses.

Our note: In an ideal world these designers who are dubbed as the “alternative fashion designers” should be getting exposure, we feel that it will benefit the fashion world and also creativity in general.

Take Jylle Navarro for example we do not know whether she will be offended to be classed as an “alternative fashion designer” but we commend her in her work, her garments feel as though they are a piece of art work, we can not even coinage a word for her style, it is just pure creativity. This is what the famous fashion houses are missing, the ability to step out of normality and try to dip their cold feet into something surreal, abstract, that is what art is and fashion is art (cliched line but its very true).

This article may seem like a rant to the leading fashion houses but it’s not to a certain extent, we are always going to support the underdogs and alternative fashion designers are the underdog in the fashion world. It would be nice if these fashion houses took an interest in these designers because maybe in the next few years they may well be the next big fashion designers.

We hope to be attending the Alternative fashion week and we’ll be taking loads of pictures so that we can do our bit to help spread the word for these alternative fashion designers.

article written by: www.frontpose.com