Brazilian Fashion

A future household name Patricia Viera from Brazil, Sao Paulo.

London was undoubtedly the centre of the limelight this year because of the amount of great spectacles; The Queen’s Diamond Jubilee, the London 2012 Olympics and London 2012 Paralympics however the closing ceremony of London 2012 Olympics was one which showed the world an insight to the culture and fashion of the largest South American country, Brazil.

During the handover of the Olympics from London to Rio 26 million worldwide viewers saw performances by an array of glittering flamboyant Brazilian dancers, wearing high visible attires that being said that is not all Brazil has to offer (like Great Britain we saw a countless amount of the population wearing Red, White and Blue) Brazil is a nation which is full of colour the dancers were just a small aspect of the culture that they offer.

Undoubtedly, we will see a rise in Brazilian designers in mainstream fashion and this is already apparent with the emergence of Cris Barros, Vanessa Montoro and Patricia Viera which were clearly the ones to keep an eye during Sao Paulo Fashion week.

Our note: Cris Barros, Vanessa Montoro and Patricia Viera all have designs which are very clean cut and each design house has subtle hints which distinguish themselves from each other. Cris Barros’s design has an infusion of urban refinement (a balance which is very challenging to maintain). Vanessa Montoro’s design is very ‘chic’ and they can rival any attires made by the big hitters of fashion. To tell you the truth we are really excited with Patricia Viera’s work her designs in our opinion are ready to be introduced in Great Britain her designs are very intuitive to London Fashion and this isn’t surprising as she has worked closely with buying houses like Barneys NY, Collette, Paul Smith, Biff & Banner, Joyce Hong Kong, Browns, Feathers, Bugatti, and others.

Like how the limelight was fixated with London culture, music and fashion we hope that these blossoming designers can capitalise on the exposure that will be present during 2016 because those few weeks can make them into house hold names.

article written by: www.frontpose.com

Betsey Johnson launching new dress collection

Betsey set to create new label with the help of The Levy Group ... thank god she's BACK!

Eccentric fashion designer Betsey Johnson is set to launch an affordable new dress line. Having previously filed for bankruptcy protection in April of this year she intends to move into the dress business, this being said Betsy will work in conjunction with Levy Group design director, Suzi Chin. Could this collaboration with Suzi Chin just be implemented so that the Levy Group can keep an eye on their financial investment?  They both aim to capitalize on the more “affordable” clothing range, it is reported that the new dress line will retail in the region of £60 - £160.

Donald Levy president of The Levy Group has been quoted in saying that “We are [pleased] to be working with Betsey on her new dress collection," and that "It was a natural progression to continue into another category."

article written by: www.frontpose.com

Anya Hindmarch sold for £30 million

Anya Hindmarch elated with the £30 million figure.

Anya Hindmarch, the Essex born fashion accessories designer has caused a little stir in the fashion world as of recent. Her company has been valued at a staggering figure of £30 million. It is a massive feet considering she opened her first shop at the age of 19 at Walton Street, London.

The valuation of the company was announced because a private Qatari investment group has obtained majority stake in the label. However Anya Hindmarch will still hold the title of chairman and chief creative officer.

The Hindmarch Company now based in Battersea offers its range to almost all major retail chains in the world. Her accessories are well acquainted with the rich and famous the likes of Angelina Jolie, Keira Knightley, Scarlett Johansson, Madonna and a lot more have been all spotted with Anya Hindmarch accessories.

Our note: It is great to hear news like this that a person who lives not far from us has become such a renowned designer. We love her handbags; they are always must-have bags of every season. Those that may not be familiar with Anya Hindmarch we are sure that you have seen the “I’m not a plastic bag” which was such an epic hit.

She is a great inspiration for British Fashion designers. I guess us Brits have a lot to celebrate this month (16 Gold Medals)

article written by: www.frontpose.com

Liam Hemsworth To Create Fashion Label

A helping hand from his future bride.

Miley Cyrus is reportedly helping fiancé Liam Hemsworth launch his own fashion line.

The American singer was found scouting out trade shows in New York, while her husband to be was filming his next movie Paranoia. Miley Cyrus has been advising Liam on his future business plans. She has been quoted in saying “Liam’s looking to get his start in the business, and may be thinking of launching a label of his own”

Our note: Well if you’re a regular reader to our blog you’d realise that we’re not a fan of “aspiring actors with no fashion credentials who want to be fashion designers”. A name can only get you so far, we feel that actors should stay in their day time profession and commit to that. Successful fashion labels require a lot of time, technique and creativity can Liam Hemsworth accomplish we feel he cannot … but we still wish him the best if he does

article written by: www.frontpose.com

Christian Dior Paris 2012

Raf Simons debut Christian Dior line at Paris Haute Couture Week.

Yesterday marked the official arrival of Raf Simons under the Christian Dior banner with an offering of highly coveted couture gowns and attires that had made the entire fashion world drool during Paris Haute Couture Week 2012.

Regarded as one of the most highly anticipated designer debuts in fashion history, Raf Simon’s use of a mixture of modern and pre 1950’s décor was prominent in this collection. The line was very clean and had a touch of femininity about it. Simon’s debut line is a true homage to Dior’s ideology.  

However it must be said that the Belgian designer had injected his own twist to the collection as we had previously stated his designs may not always scream out femininity an ideal example would be of that of his first look a tuxedo featuring a bar jacket, it seems that he has used his past endeavours at Jil Sanders as part of his muse for this collection. Barring a few looks there had been a spread of amazing party frocks, couture gowns and dresses that captured Dior’s essence and judging by this collection it may be hinting to Dior fans of the route the creative director plans to take (a more youthful direction).

Our note: The Paris collection was far from being beautiful, a clichéd note to say but it was beyond anything of which the fashion world has seen, with such an array of pieces each beautifully crafted to create an image of a youthful era, we feel that Raf Simons demonstrated the ability to not only capture the Dior’s iconic image but he encapsulated the future of the fashion world.  

It would a little sadistic to call Raf Simons a virtuous replacement for John Galliano because the fact is what Galliano had produced for Christian Dior was unprecedented, Galliano paved the wave for the modern and chic image that Dior are renowned for in this modern age, however it must be said that Raf Simons is paving the wave for a newer and a refreshed take on the modern and chic image that Galliano had instilled as creative director, we feel that Raf Simons has the potential to take and catapult Dior to an even greater height and the is indication is evident in his debut collection.
 

Congratulations to Christian Dior and to that of the amazing Raf Simons.

article written by: www.frontpose.com

Fashion Against Arms Trade

Keira Knightley,  Vivienne Westwood,  Helena Christensen , Jane Birkin and Sophie Dahl were among the many that have teamed up to help Oxfam and Amnesty International  to urge the United Nations to improve rules and regulations of the arms trade around the world.

We would like to state a horrid statistic there are two bullets to every human being in this global world this means that an estimated figure of 12 billion bullets is being produced per annum.

The long list of fashion figures have signed a letter that will be given to the UN Secretary General addressing the need for “a strong and effective treaty” that will be internationally bound and that would help protect human rights by preventing the flow of arms into reckless arms users.

The letter further states “With so few global rules governing the arms trade, no one really knows where all those bullets will end up - or whose lives they will tear apart. Under the current system, there are less global controls on the sales of ammunition and guns than on bananas and bottled water. It's a ridiculous situation."

Out note: We have always said that the fashion industry has always had a profound effect on a vast amount of people, fashion followers can be in the hundreds of millions and we must acknowledge that those who are participating in this movement have shown humanity, compassion and benevolence to those who may not even have the human right to do so.

The document will be put forward to the UN ahead of a world government meeting today, which will agree an Arms Trade Treaty.

article written by: www.frontpose.com

Topman and JW Anderson Collaboration

What to expect with JW Anderson and Topman Collection this September.

It seems that Sir Philip Green is taking a stab at collaborating with high end fashion label, it is said that Topman are to collaborate with JW Anderson. The hot London fashion week designer is set to launch a knitwear collection this September.

Anderson has already created a cult following, he has become a prominent member in the knitwear sector, creating knitwear designs for both sexes. The Topman and JW Anderson collection will include jersey, knitwear, outerwear and denim. This move by Arcadia group is seen a direct retaliation to H&M and their success with high profiled fashion collaborations.


However the difference between the collaborating approach the Arcadia group have adopted is a lot different from to that of H&M. Topman have out reached to a collaborator that is an up and coming and is set to become a renowned designer in the fashion world. Part of the frontpose ethos is to encourage this movement in show casing new artist and we actually well come this approach by Topman.


article written by: www.frontpose.com

The Chosen Six for Londons: Men’s Only Fashion Week

Dalton, Sibling, Raeburn, Rose, Miller & Bunney
will showcase their collections at Mens Fashion Week.

London’s first “Men’s Only Fashion Week” is only a few weeks away and it seems that the British fashion industry have scheduled those dates in their mind, Blackberry, Iphone and their Filofax (it’s a hotly anticipated affair).

With this amount of publicity surrounding the menswear industry in the Britain, the British Fashion Council announced their S/S13 Newgen Award which in effect means the recipient of these awards are the selected designers to represent their works during the fashion week. The selected six will receive mentoring and support to showcase their latest collections at the maiden London Collections: Men 15^th – 17^th June 2012.

The Chosen 6:

Lou Dalton : Lou studied at the Royal College of Art. She has previously worked for Hamish Morrow, Stone Island, Crucianni Knitwear and Charlie Allen.

Design signature: “Rebellious English sportswear with a strong attention to detail.”

Sibling: Design trio Sid Bryan, Joe Bates and Cozette McCreery comprise “Sibling.” The trio bring with them a strong scale of experience as they have previously worked with a number of top name designers.

Design signature: “Colourful, well-made, luxury knitwear for a man bored with the grey V-neck option.” And not forgetting the shake-up of luxury wer with cartoon ka-pows of colour and bams of very English humour.

Christopher Raeburn: Graduated from the Royal College of Art, mainly freelanced as a pattern cutter before setting up his own studio.

Design signature: “Innovative, functional and fun.”

Martine Rose: Martine Rose was a co-founder member of highly-acclaimed fashion label LMNOP. Their collections were also sold internationally mainly to Japan and London.

Design signature: Tailored garments made with textiles that offer you a grand-demure with bold colour statements.

Matthew Miller: Like Raeburn Miller also studied at the Royal College of Art. Before setting up his own label, he worked on design projects with Umbro and Brioni.

Design signature: “formed from an investigation into the technological versus the traditional; performance fabrics, tailoring and sportswear detailing form the basis of the Mr. Matthew Miller look.”

Andrew Bunney: Originally worked for a vintage clothing company as a buying specialist and then worked for many other companies specialising as a designer or a design consultant.

Design signature: “A juggle between making something that is simple and understandable, with something that is special enough to have a new or fresh character.”

Our note: We at frontpose can’t wait to see these collection, it’s going to be great. We feel that this event  that is specifically catered towards just menswear industry is well awaited for, to tell you the truth we felt that it was about time that the B.F.C. thought to introduce such a event, when you think about it the mens fashion industry is worth billions, Britain needed to acknowledge that these menswear designers need an outlet to also advertise there work.­­­

article written by: www.frontpose.com

GUESS? Who’s in trouble now with Gucci and the law?

Bittersweet: Gucci wins lawsuit against Guess

It’s no surprise but Gucci has won its legal battle against Guess. The federal judge in Manhattan determined that Guess the fashion label had infringed numerous designs of the Italian fashion house’s trademarks.

The New York federal judge Shira Scheindlin granted Gucci injunctions against Guess over three out of the four motifs that Gucci had claimed that Guess had infringed. Scheindlin awarded Gucci $4.7m in combined damages however this was far short from the figure that Gucci was hoping to get from the lawsuit… wait for it… it’s about $216.3 million short.

Our note: We hope that this case is not the start for fashion labels to go at war at each other, although it seems that this culture is already being adopted, have we forgotten the lawsuit regarding Chrisitan Louboutin and Yves Saint Laurent.  

What we do not understand is why companies worth multi millions would copy another’s design when in truth they can create a far superior one, is this not what fashion is competing with another fashion house to create a piece of garment that far exceeds another.

article written by: www.frontpose.com

Fashion Bloggers finally get the ‘FRONT ROW’ respect

Bryan Boy amoungst fashion heavy hitters.

Scott Schuman one of the most renowned fashion blogger in the industry gave comments on how he was mortified when he was moved to the front row of a Dolce & Gabbana show. He spoke of how he was moved to the front row and how D&G moved moving print editors and senior buyers to the second row.

Dolce & Gabbana in a recent interview said ‘we know about the blogger, the power of the blogger because it talks with different sort of people’ also that it is important to maintain a relationship with the new generation.

Our note: Although this may have been a PR stunt on the duo’s part it seems that this may be a watershed moment for the industry, blogging sites like The Sartorialist, Bryanboy, Garancedore and many more have outshone the normal printing industries (they have a huge amount of following) and this form of recognition is greatly needed because a successful blog site can help form hundreds of thousands of readers opinions.

Bloggers have the ability to wield a lot of power, their followers tend to read their reviews of products and whether they give them the thumbs up or the thumbs down that can decide readers to buy or not buy. Bloggers like Bryan Boy have become a celebrity figure in their own rights, many actually choose to buy clothes that they have seen these bloggers wear.

As you can tell we are PRO bloggers.

However, it must be noted that although bloggers represent the times that we are in, it is not like they have been in the industry for the last 20 years it would be quite silly to discourage or even humiliate those who have built the fashion industry during the modern era by sitting them behind someone. We think that post-modern era of fashion will have its battle as there will be a fine line between where editors and bloggers seat.

article written by: www.frontpose.com

Why are we Brits paying more of our hard earned money compared to our European friends?

Companies are over charging the British nearly 60% for their clothes

The latest figures published by retail analysts have suggested that we Brits pay an additional 60% on clothing compared to other European countries selling the same attire. Clothing companies such as H&M, Zara and Mango put an additional percentage when retailing in the United Kingdom and this is not just on their high-street shops but also on their online website (and the increase of price is even more astonishing in their online shops).

In comparison to Zara’s international websites, you will see the United Kingdom differs more substantially in price more so than its European counterpart, if you were to compare prices to the Spanish version of Zara Online you will see that you are paying a lot less for an item.

Now if you were to look at the links below for a female coat sold on an European scale by Zara you will notice that on the UK version of the website the price of the attire is £119.95 whearas on the Spanish version of the website the price is set at €99.5. If we were to convert the Euro figure into Great British pounds (based on the conversion rate set by www.xe.com) it comes to a total of £80.3592 so based on this figure presented on the Zara websites it is far cheaper to buy from Zara Spain then Zara United Kingdom.

So why are we paying extra? Retailers often look at a country individually and they come to the notion that they may or may not charge more for that country, the prices of clothes are set by how much consumers are willing to pay for that item, companies such as H&M, Zara and Mango feel that they can charge more in the United Kingdom.

Our note: We at frontpose find this utter BULLS**T (sorry for the language but this has really annoyed us in every way), these companies feel that they can milk us Brits out of extra money, this is frankly immoral in every ways. 
Their excuses for this price hike is cause they feel they pay higher rent, rates, staff costs and taxes but wait a second they sell products via the internet (many of the above excuses doesn’t come into practise) and even then the prices of products are way too high for the UK and being an online retailer we can say that their excuses are ridiculous.

article written by: www.frontpose.com

We have posted the links here (please check it out yourselves if you don’t believe us):

http://www.zara.com/webapp/wcs/stores/servlet/product/uk/en/zara-S2012/189502/802007/FANTASY%2BCOAT%2BWITH%2BSTUDDED%2BCOLLAR

http://www.zara.com/webapp/wcs/stores/servlet/product/es/es/zara-S2012/189502/802007/ABRIGO%2BFANTASIA%2BTACHUELAS%2BCUELLO

Bargain hunters be aware H&M may announce its next high-end fashion collaboration and we have a feeling that this one may stir the biggest commotion.

Could a collaboration be in the books for Tom Ford?

The rumour mill has been turning its clogs in overdrive as of recent and the news from above is that legendary designer Thomas Carlyle also known as Tom Ford may be (and that is a ‘maybe’) producing an exclusive range for the thrifty store, H&M.

Earlier hints of this collaboration came from the den mother of H&M Margareta Van Den Bosch she quirkily hinted ‘I can say, I wouldn’t mind’ when asked whether H&M would do a collaboration with Tom Ford.

However it may seem that this notion may already have a spanner in the works as the man himself had stated 'I've never had a conversation with H&M. I'm really happy doing what I do... What excites me now is the very best:  the best stitching, the best fabric, the best quality. And unfortunately, or fortunately, that does tend to cost money.'  It seems that Tom Ford is not to going to compromise on quality on anything that has his name behind it even if it is a limited range for H&M.

Our note: There are some designers that you hope that they would never hit the high street and we feel that Tom Ford is one of them. Tom Ford is one of those designers who had truly went through the hardship of this industry, he has had numerous ups and downs especially during the period he was with Yves Saint Lauren, for that reason we believe Tom Ford should not come off his high pedestal the fact is that he has earned this great recognition as one of the great American designers. If Tom Ford was to do a collection with H&M we feel he would compromise everything especially his struggle.

We also feel that this continual use of famous designers to promote H&M is damaging the company’s image because as of recent all we’ve heard about H&M is not their money saving deals but more of the fashion elite doing collaborations.

In addition as the H&M group intend to enter the luxury fashion sector with their new venture “& Other Stories” we as consumers will be thinking can  H&M’s designers be able to create luxury fashion because all we’re seeing is other designers coming in. Unless this is a ploy by H&M to collaborate with elite fashion designers and then steal all of their fashion knowledge… if this is what H&M are planning well I guess they need a little slap on the wrist.

article written by: www.frontpose.com

Is Amazon about to wipe small online fashion businesses out of commission?

Jeff Bezos, CEO of Amazon has admitted in an interview that they intend to extend their fashion lines on the online site and to gear the company into the high-end fashion sector.

The company has as of recent tired courting fashion labels such as Michael Kors, Vivienne Westwood, Jack Spade and Tracy Reese and they are still continuing to entice more fashion labels to join the mega-online store.

Amazon already has the likes of Calvin Klein, Armani Exchange, Levi’s in their portfolio. If they were to succeed in gaining the high end fashion sector it will no doubt leave other online companies such as Asos, Macy’s, Urban Outfitters in a dire situation. Amazon has the ability to offer these labels millions of sales per month through its website this will eventually mean leaving other online retail companies in dust as they won’t have the buying or selling capability of Amazon. To be more frank Amazon will have the ability to set its own prices this is a hugh threat to other brands.

Our notes: Having started as an online bookstore Amazon has achieved monumental leaps as an online store, the company itself is worth in excess of $8 billion dollars. The company has monopolized the electronic retail market and now it intends to monopolize the apparel market.

Can you imagine how a movement like this will have an effect on all clothing stores that sell garments online, it will be like battling a GIANT against an ant in a boxing match (unfair battle). We hope that the high-end fashion sector doesn’t fall for the high sales and keep to their own form of retail. There should be a globalized institute that helps keeps monopolistic competition at bay.

Please try to spread the word because if Amazon can get a hold of the fashion industry what is it to say that they will not venture onto other markets. Amazon is a business killer.

article written by: www.frontpose.com

Five drops of Chanel No.5 and now you’ll get a drop of Brad Pitt aswell …

Regarded as one of the most feminine products to ever grace the shelves, Chanel No.5 is still seen as the vanguard for femme fatale ever since its first release 90 years ago.  This image of seduction and desire that Chanel have created for this famous perfume has been endorsed by many highly successful  women such as the likes of Catherine Deneuve, Nicole Kidman and not forgetting the everlasting Marilyn Manroe who in a 1954 interview, when she was asked what she wore to bed, the movie star provocatively responded “five drops of Chanel No. 5.”

So in history it is noted that Chanel No.5 is the essential product that a woman should have in their closet but looks like the world famous perfume line is shaking things up. Having catered their marketing campaign to women for the past 90 years they have announced that they will be endorsed by its first ever male celebrity and who none better than Brad Pitt.

Our note: When we think of Chanel No.5 you always picture a timeless beauty (don’t get us wrong Brad’s an endless beauty) but you envision a woman holding the renowned bottle. Do we think that this is a right move on Chanel’s part, Coco Chanel had often said “Look for the woman in the dress. If there is no woman, there is no dress”, if we follow in Coco Chanel’s ideology what is about to happen is that the woman and the dress is to disappear but that being said we are living in a different age compared to Coco.

article written by: www.frontpose.com

The Asians are attacking the West on all fronts … the fashion front that is!

When you picture Asian attire you think of colourful silks, heavily laden with elaborate embroideries with psychedelic designs however there seems to be an artist that is revolutionising the stereotypical image of the east. Dubbed the “Indian’s Galliano” Manish Arora is a prominent member of the Paris Fashion Week, with many celebrity clients that are regarded as the top of the music spectrum  such as Lady Gaga, Katy Perry, Rihanna and Nicki Minaj are all among his followers.

Manish Arora has been often described as the Indian version of John Galliano (which we feel is a compliment as Galliano did change the fashion industry). Arora has earned great recognition in the European Fashion industry for his inventive and bold cuts. A note that suggests that his designs are well acclaimed is that 70% of his clients are from overseas.

Our note:  The Asian Fashion market as of recent has become a highly coveted sector, with the likes of Louis Vuitton Moet Hennessy group and Hermes Boutiques trying to implement themselves in the regional industry shows that Asia has great financial and creative potential. Manish Arora may be the forefront for the Asian Fashion Industry however he often spoke that it is difficult to enter the overseas market but it does seem that he is doing something right because he is ensuring that he has the cat-walk in Paris Fashion Week year-in-year out.

We’ve often spoken of how fashion is not subjected to just the Western  world, it would be great to see an emergence of fashion designers from other regions, there are some that have great vision, creativity and innovation. We feel that this is the next step that fashion should be taking to increase the exposure of such designers like Manish Arora and such influences would propel the fashion industry to its next phase.    

article written by: www.frontpose.com

This is truly a first for the fashion world ‘Vogue’ magazine (as a whole) pledges not to use models younger than 16 or those they believe have an eating disorder. There magazine consists of 19 worldwide editorials all under the ‘Vogue’ name.

In Vogue’s June edition it will be stated under the ‘health pact’ that they intend not to use models under the age of 16, or those they believe have an eating disorder this is an attempt that is jointly agreed upon by all editors of Vogue to encourage a healthier attitude to body image within the fashion industry and among their readers.

The ‘health pact’ will consist of information on how the Vogue establishment will ensure fashion models are taken cared for and given advice on how to maintain a healthy wellbeing.

This attempt on humanizing the modelling industry has been hotly anticipated, with high profiled models such as Natalia Vodianova and Kate Moss publicly addressing and glamourizing the unhealthy stick look. The fashion and modelling world was in dire need from an organization such as Vogue to address these life threatening issues.

Alexandra Shulman Vogue editor for the United Kingdom branch has stated “As one of the fashion industry’s most powerful voices, Vogue has a unique opportunity to engage with relevant issues where we feel we can make a difference.”

Our note: We at frontpose feel that it is rightly so that Vogue as a worldwide voice should address such a matter. The majority of models start their careers before the age of 16 and can you imagine how the glamourizing of the ‘stick look’ would affect those adolescent models, they would think that this is the look that is socially accepted when in fact it is not. It is a great shame that it has taken so long for the fashioning world to address this issue but we say that it is better than never.

Hope Vogue can stick to their word.

article written by: www.frontpose.com

Vogue Editor Anna Dello Russo to create exclusive line for H&M

It’s been reported today that Italian fashion director of Vogue Japan, Anna Dello Russo is following in the footsteps of the likes of Karl Lagerfeld, Stella McCartney, Roberto Cavalli and Donatella Versace by creating an exclusive range for the Swedish clothing company H&M.

It has been indicated that she will produce a range of accessories which will consists of her “over the top” and “unabashedly glamorous” style, the range will comprise of jewellery, sunglasses, shoes, bags in her signature maximalist style.

Anna Dello Russo was quoted “As a stylist I know accessorization is essential: it is the personal touch to any outfit”. She further quoted that “With these pieces (made specificially for H&M) everybody can have fun, turning an ordinary day into a fantastic fashion day”.

our note:  It’s great that many of these big fashion names can identify that there are people out there that can not spend thousands on a single piece of clothing, in an ideal world what would be great is if they can provide an affordable range for those who do not have disposable money lying about without tarnishing the stature of these fashion houses like Versace and Cavalli.

article written by: www.frontpose.com

Foreign investment helps keep British heritage company to stay afloat.

The British fashion house Aquascutum has had great news today, the Chinese based company YGM Trading situated in Hong Kong have come into an exclusive agreement with FPR advisors (who specialises with companies that are in distress) to obtain “the on-going business and assets” for an undisclosed sum. If this goes without a hitch YGM Trading will acquire a company that has been a British institute for over a century.

The FPR advisors have stated that the wheels have already been turning and that the exchange is prominent. A financial commitment has been obtained and that both parties (Aquascutum and YGM Trading) are focused on dealing with the legality of the process of transfer.

It was reported that an excess of 70 bids from around the world were made, however the deadline for bids had passed last Friday and the Hong Kong trading group seemed the likely pick as they also hold the licences for the Aquascutum brand in Asia. It must be said that the Brits did try their upmost to keep the heritage company in Britain. James Eden who runs the UK clothing manufacturer Cooper & Stollbrand whose business interest also includes the Private White VC menswear brand had made an offer but was extremely disappointed with the outcome, he said that he was “extremely disappointed” that Aquascutum would “no longer [be] under British ownership”.

Our note: We are extremely happy that the company Aquascutum will still be operating but at the same time we feel disappointed by the fact that a company that is so British could not uphold itself within Britain and also that it was not be protected by a British Governing body. As a British based company we feel a bit apprehensive and angst-ridden when we had heard news of trouble in the Aquascutum camp. Britain as a whole seems not to want to help fashion houses stay afloat, we hear news from other countries that their government help to thrive their heritage fashion houses and its quite depressing to hear not of news of Britain’s governing body helping but more disheartening that a fashion institute can go adrift overseas.

article written by: www.frontpose.com

Fashion Targets Breast Cancer

When it comes to fashion there are a few headlines that are always written in the papers such as ‘models being too thin’ and how ‘fashion is damaging the environment’ and so on, the articles written on the frontpose blog does to a certain degree revolve around these issues as well (so please do not think we are hypocrites because we have mention that we do have the clichéd headlines). Even though these headlines do appear often, there are a few fashion related headlines that seep into pages that are more than worthy of mention and also portrays the fashion industry as a whole in a better light, take for example Fashion Targets Breast Cancer.

It is stated that breast cancer is the most common form of cancer in the United Kingdom and it is also said that 50,000 women and 300 men are diagnosed with breast cancer each year. There are several types of breast cancer and the disease can be diagnosed at different stages of development and can grow at different rates.

The organisation ‘Fashion Targets Breast Cancer’ aim in improving the health services by finding new and better treatments through research and these principal goals still remain the same for the last 16 years. 

Big names such as Naomi Campbell, Claudia Schiffer, Jerry Hall, Kate Moss, Sienna Miller, Pixie Geldof and many more are great patrons to the noble cause.

It is fantastic to see great leading woman in the fashion world being part of a cause which affects many woman.

Cancer is one of those diseases that not only affects an individual but those around them, having lost a family member because of cancer it is quite soothing to know that there are people who have great influence among many and that they are able to set an example by supporting a cause that fights cancer.

There are many ways in which you can help support such a worthy cause wither by shopping, donating or even fundraising. We have provided the link so show your support:

http://fashiontargetsbreastcancer.org.uk/get-involved-with-ftbc/

article written by: www.frontpose.com

Desperate Scousewives banned from Liverpool Fashion Week.

One of the few guilty pleasures that we have at frontpose.com is that we enjoy a bit of reality TV none is cheesier or meretricious than that of the Desperate Scousewives. Overtly used false tan, hair extensions and plastered with make-up is a look that many of these stars have adopted and the term the ‘Liverpool Look’ has been conjured up.

Many of these reality shows that depict life in Great Britain such as ‘Geordie Shore’, ‘Made in Chelsea’ and ‘The Only Way Is Essex’ have come into perdition because of the success ‘The Jersey Shore’ has had in the US, fashionably the British have followed suit.

Although we enjoy watching these reality programmes, the people behind these shows do not understand the overall effect that their shows has. The characters they portray stigmatise the overall population of that area. The success of these shows would leave an everlasting effect on young adults and children or anyone as a matter of fact, viewers would constantly be exposed to these reality TV character’s look and think that it is the norm for that geographical area, we doubt that anyone would approve a ten year old going for a tan and being plastered with make-up.

It seems that we are not the only one that is concerned with this issues, the casting organiser of Liverpool Fashion Week Amanda Moss has expressed that models that are emulating the ‘Liverpool look’ will be banned. This is a testament to the view point of many stagnant members of the fashion community in Liverpool. Shows like ‘Desperate Scousewives’ have infringed the Liverpudlian fashion culture.

Our note: We don’t mind that these programmes exists but what we do not want is to go into an area of the United Kingdom and see that everyone looks the same that would be too surreal.

article written by: www.frontpose.com