Brazilian Fashion

A future household name Patricia Viera from Brazil, Sao Paulo.

London was undoubtedly the centre of the limelight this year because of the amount of great spectacles; The Queen’s Diamond Jubilee, the London 2012 Olympics and London 2012 Paralympics however the closing ceremony of London 2012 Olympics was one which showed the world an insight to the culture and fashion of the largest South American country, Brazil.

During the handover of the Olympics from London to Rio 26 million worldwide viewers saw performances by an array of glittering flamboyant Brazilian dancers, wearing high visible attires that being said that is not all Brazil has to offer (like Great Britain we saw a countless amount of the population wearing Red, White and Blue) Brazil is a nation which is full of colour the dancers were just a small aspect of the culture that they offer.

Undoubtedly, we will see a rise in Brazilian designers in mainstream fashion and this is already apparent with the emergence of Cris Barros, Vanessa Montoro and Patricia Viera which were clearly the ones to keep an eye during Sao Paulo Fashion week.

Our note: Cris Barros, Vanessa Montoro and Patricia Viera all have designs which are very clean cut and each design house has subtle hints which distinguish themselves from each other. Cris Barros’s design has an infusion of urban refinement (a balance which is very challenging to maintain). Vanessa Montoro’s design is very ‘chic’ and they can rival any attires made by the big hitters of fashion. To tell you the truth we are really excited with Patricia Viera’s work her designs in our opinion are ready to be introduced in Great Britain her designs are very intuitive to London Fashion and this isn’t surprising as she has worked closely with buying houses like Barneys NY, Collette, Paul Smith, Biff & Banner, Joyce Hong Kong, Browns, Feathers, Bugatti, and others.

Like how the limelight was fixated with London culture, music and fashion we hope that these blossoming designers can capitalise on the exposure that will be present during 2016 because those few weeks can make them into house hold names.

article written by: www.frontpose.com