Karl Lagerfeld signs new perfume deal

Karl Lagerfeld signs new perfum deal with Inter Parfums SA

Can this man not do anything that’s remotely linked to the fashion industry? Karl Lagerfeld has signed a twenty year-long agreement with perfume company Inter Parfums SA. Previously Lagerfeld was in a binding contract with beauty house Coty relating with all cosmetics products under the Lagerfeld branding. However Karl Lagerfeld has ended his contract and has stated that "nothing's more exciting than a new venture and I am sure that Inter Parfums will go in the best direction and that they have the possibility and the will to do so."

Inter Parfums SA is a relatively new company founded in 1982, although respectfully new it is far from the small it holds perfume licences for a lot of the heavy hitters such as Paul Smith, Jimmy Choo, Balmain and Burberry.

We hope that this new venture is a great success and we’re a little certain that this relationship will be far from dull ;) 

 

article written by: www.frontpose.com

James Franco and Stuart Weitzman’s ad campaign

James Franco new ad frontman for Stuart Weitzman.

James Franco is set to add another etch in his long list of achievements he is now the advertising director for fashion brand Stuart Weitzman new ad campaign.

The End Of The World star has directed and created a short film/ad campaign for the footwear brand starring model Petra Nemcova. The short film is dubbed ‘Walking After Midnight.’  A synopsis of the movie is that of Petra Nemcova running around New York whilst wear Stuart Weitzman shoes respectfully, she visits such destination as Le Baron Nightclub and Peels restaurant.

26^th October is the official release date however there are four short teasers that are found on Stuart Weitzman’s facebook page.

Mr. Franco is no stranger to the fashion world he had previously directed a fashion campaign and designed a line of tees for denim bran 7 for all Mankind and has modelled for Gucci.

Our note: Throughout the fashion world we see actors and musician endorsing fashion brands, some having a positive impact on certain brands in this case we feel that James Franco has such. He is using this professional skill as an actor to create respected influence on the brand.

article written by: www.frontpose.com

Lulu Guinness collaborates with JC Penny

Lulu Guinness OBE set to launch new line with JC Penny.

OBE recipient Lulu Guinness is set to create a spring 2013 line with US retailer JC Penney. The brand will be given its own dedicated boutique section in the conglomerate chain store.

Martin Mason CEO of Lulu Guinness said “it is incredibly exciting to be launching out new accessible collection with JC Penny and to be pioneering a whole new concept and store experience for our customers.’ The Lulu by Lulu Guinness collection will consist of handbags, accessories and a gift collection (sadly this is only exclusive available to the US only)

Launched in London in 1989, Lulu Guinness has become an icon for retro glamour and modern design. Her unique designs are also available in stores such as Harrods, Selfridges and Fortnum and Mason.

Our note: We are always elated to hear news of British designers who are set on making a mark worldwide. Lulu has always been a prominent figure in the accessories industry. We hope her all the best in her new partnership.

Her iconic lip handbag has always been a favourite of ours.

article written by: www.frontpose.com

Hedi Slimane Paris Fashion Week YSL Collection

Hedi Slimane the French born fashion designer debut his first collection for Yves Saint Laurent during Paris Fashion Week. The collection had great praise from many of the fashion industry elite.

YSL collection Paris Fashion Wee

Pierre Berge who has been a long term partner with YSL had said the collection was “sublime” and that he showed to the world that he followed in the footsteps of previous YSL designers and that “he respected the codes of Saint Laurent”

Alber Elbaz the creative director of Lanvin had also commended the designer stating that it was "It was very Hedi and it was very Saint Laurent." Hedi Slimane’s collections have always delivered a very slick design, in this instance his collection was a fusion of contemporary silhouette and that of the seventies. It was evident that his inspiration was heavily dwelled on the archives of previous collections presented by Yves Saint Laurent.

Our note: This is a collection that is aimed purely on the end user which are YSL’s consumers. Hedi Slimane presented a look that is ready to wear although his collection is focused on the cut, fit and fabrication we feel that he had taken a safe route we would have loved to see collection that defies the norm but this may be what Yves Saint Laurent as a fashion house needs. Stability comes to our mind.

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Kate Middleton makes a pair of M&S shoes a HIT

Sales of nude court shoes increased at M&S cause of the Duchess

It seems that the royals are helping M&S with its sales. A Pair of nude platform court shoes is seen flying off the shelves at the British retailer and this is due to Kate Middleton (Duchess of Cambridge). Kate was seen wearing a very similar pair, keen shoppers are eager to emulate the Duchess’s style.

A statement from M&S are suggesting that the popularity of this design makes this one of its best-selling shoe style of all time, they state that a pair is sold every two minutes.
A statement from Sally Ambrose the buying agent for footwear and accessories of the British retailer had said that the sale and popularity of nude court shoes has grown by royal proportions.

These shoes are available on the Marks & Spencer’s website under the Limited Collection label.

The Duchess effect is in real swing at the moment and there is no question that many companies will keep a keen interest on the young royal’s fashion be sure to see many other items of similar nature that are seen worn by the Duchess.

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Lulu Betsey Johnson set to launch her own fashion label

Like mother Lulu Betsey set to launch her own fashion label. Can't wait.

Like mother and daughter comes to terms when we put the Betsey clan together. Lulu Betsey the daughter of eccentric fashion designer is following in her mother’s footsteps Lulu is set to launch a fashion line with her best friend Allison McClellen called Lulu and Allison.

She states that it will definitely have the “Betsey aesthetic” but it will be toned down aesthetic so that they will have a modern feel to it. Lulu Betsey also commented that the collection will be a line for women who want to be hip, sexy and cool.

Her adoring mother Betsey Johnson uttered these sweet words to her daughter “My archives, my knowledge, everything - I hope at the end of the day, I give it all to you and hope that you’re happy.” It’s quite refreshing to see this sort of relationship in the public domain. We hope all the success in this line for Lulu and Allison.

article written by: www.frontpose.com

Brazilian Fashion

A future household name Patricia Viera from Brazil, Sao Paulo.

London was undoubtedly the centre of the limelight this year because of the amount of great spectacles; The Queen’s Diamond Jubilee, the London 2012 Olympics and London 2012 Paralympics however the closing ceremony of London 2012 Olympics was one which showed the world an insight to the culture and fashion of the largest South American country, Brazil.

During the handover of the Olympics from London to Rio 26 million worldwide viewers saw performances by an array of glittering flamboyant Brazilian dancers, wearing high visible attires that being said that is not all Brazil has to offer (like Great Britain we saw a countless amount of the population wearing Red, White and Blue) Brazil is a nation which is full of colour the dancers were just a small aspect of the culture that they offer.

Undoubtedly, we will see a rise in Brazilian designers in mainstream fashion and this is already apparent with the emergence of Cris Barros, Vanessa Montoro and Patricia Viera which were clearly the ones to keep an eye during Sao Paulo Fashion week.

Our note: Cris Barros, Vanessa Montoro and Patricia Viera all have designs which are very clean cut and each design house has subtle hints which distinguish themselves from each other. Cris Barros’s design has an infusion of urban refinement (a balance which is very challenging to maintain). Vanessa Montoro’s design is very ‘chic’ and they can rival any attires made by the big hitters of fashion. To tell you the truth we are really excited with Patricia Viera’s work her designs in our opinion are ready to be introduced in Great Britain her designs are very intuitive to London Fashion and this isn’t surprising as she has worked closely with buying houses like Barneys NY, Collette, Paul Smith, Biff & Banner, Joyce Hong Kong, Browns, Feathers, Bugatti, and others.

Like how the limelight was fixated with London culture, music and fashion we hope that these blossoming designers can capitalise on the exposure that will be present during 2016 because those few weeks can make them into house hold names.

article written by: www.frontpose.com