Aerin Lauder goes against the family and does it ALONE

Granddaugher of Estée Lauder to create her own
cosmetic brand

Aerin Lauder the granddaughter of Estée Lauder (co-founder of probably thee most famous cosmetic brand in the world) is launching her own lifestyle brand ‘Aerin LLC’, the brand will consist of cosmetics, jewellery and home-ware range as well.

Aerin Lauder’s business repertoire is beyond knee deep; having been a successful business woman in the beauty industry for 20 years and being a board of directors and consultant for the family company it seems that she has the knowledge and experience to pull this branch away off in a grand style.

Stage one of her master plan is to launch a beauty line in August called ‘Aerin Essentials’ this will consist of make-up bag basics such as bronzers, lip conditioners and cream-to-powder foundation.

The next phase will be to introduce a ‘colour collection’ which will involve eye shadows and lipsticks, Aerin Lauder hopes that this will be introduced to stores in early autumn.

Although Aerin Lauder does seem to go against the family and creating a competing line she has always shown great admiration and reverence in the family company even to the point of using Estée Lauder as homage to her future jewellery line ‘“I have this incredible book of all of Estée’s pieces, and it’s such a great sense of inspiration. What I think is so interesting about beauty and jewellery is that you buy it for yourself, and what’s fun about jewellery today is that it doesn’t have to be super-expensive.’

Our note: We have great respect for individuals who create stand-a-lone brands like Aerin Lauder however we give her great praise because she has worked in the industry and has earned her status.

We often spoke of individuals who have a name that is current and they are willing to endorse ANY product for an extra buck or two, we feel these endorsers damage the industry in the long run they seem not to understand that they have no place in the fashion or beauty industry (if you read our blog on a regular basis you’d understand who we are speaking of). Aerin Lauder seems to go against this norm of using her family name to endorse her brand line and for that we have a huge amount of admiration, as it seems she wants to do this on her own.

article written by: www.frontpose.com