Friday, 4 May 2012

This is truly a first for the fashion world ‘Vogue’ magazine (as a whole) pledges not to use models younger than 16 or those they believe have an eating disorder. There magazine consists of 19 worldwide editorials all under the ‘Vogue’ name.

In Vogue’s June edition it will be stated under the ‘health pact’ that they intend not to use models under the age of 16, or those they believe have an eating disorder this is an attempt that is jointly agreed upon by all editors of Vogue to encourage a healthier attitude to body image within the fashion industry and among their readers.

The ‘health pact’ will consist of information on how the Vogue establishment will ensure fashion models are taken cared for and given advice on how to maintain a healthy wellbeing.
This attempt on humanizing the modelling industry has been hotly anticipated, with high profiled models such as Natalia Vodianova and Kate Moss publicly addressing and glamourizing the unhealthy stick look. The fashion and modelling world was in dire need from an organization such as Vogue to address these life threatening issues.

Alexandra Shulman Vogue editor for the United Kingdom branch has stated “As one of the fashion industry’s most powerful voices, Vogue has a unique opportunity to engage with relevant issues where we feel we can make a difference.”

Our note: We at frontpose feel that it is rightly so that Vogue as a worldwide voice should address such a matter. The majority of models start their careers before the age of 16 and can you imagine how the glamourizing of the ‘stick look’ would affect those adolescent models, they would think that this is the look that is socially accepted when in fact it is not. It is a great shame that it has taken so long for the fashioning world to address this issue but we say that it is better than never.

Hope Vogue can stick to their word.

article written by: www.frontpose.com

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