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| Bryan Boy amoungst fashion heavy hitters. |
Scott Schuman one of the most renowned fashion blogger in the
industry gave comments on how he was mortified when he was moved to the
front row of a Dolce & Gabbana show. He spoke of how he was moved
to the front row and how D&G moved moving print editors and senior
buyers to the second row.
Dolce & Gabbana in a recent interview said ‘we know about the
blogger, the power of the blogger because it talks with different sort
of people’ also that it is important to maintain a relationship with the
new generation.
Our note: Although this may have been a PR stunt on the duo’s part it
seems that this may be a watershed moment for the industry, blogging
sites like The Sartorialist, Bryanboy, Garancedore and many more have
outshone the normal printing industries (they have a huge amount of
following) and this form of recognition is greatly needed because a
successful blog site can help form hundreds of thousands of readers
opinions.
Bloggers have the ability to wield a lot of power, their followers tend
to read their reviews of products and whether they give them the thumbs
up or the thumbs down that can decide readers to buy or not buy.
Bloggers like Bryan Boy have become a celebrity figure in their own
rights, many actually choose to buy clothes that they have seen these
bloggers wear.
As you can tell we are PRO bloggers.
However, it must be noted that although bloggers represent the times
that we are in, it is not like they have been in the industry for the
last 20 years it would be quite silly to discourage or even humiliate
those who have built the fashion industry during the modern era by
sitting them behind someone. We think that post-modern era of fashion
will have its battle as there will be a fine line between where editors
and bloggers seat.
article written by: www.frontpose.com
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