Who’d ever thought the notion of ‘Sustainable Fashion’ would come so far?

British Actress and Model Lily Cole doing her part to raise and promote sustainable fashion awareness. 

The notion of sustainable fashion a decade ago was considered a joke, many dismissed the concept as just a phase and some thought it was just a ploy for companies to seem more ethical in there practises but as of recent consumer’s ideology of retail has been altered, the concept of sustainable fashion has transformed from being the butt of the fashion industry’s joke to a fruit that is near its bloom.

The Nordic Fashion Association held its second gathering of fashion professionals and leaders from 27 countries in Copenhagen, Denmark. The Copenhagen 2012 summit is considered the world's largest conference on sustainability in the fashion industry.
The aim of the conference was to identify methods and solutions that the global fashion industry as a whole can implement in ensuring the protection of the Earth. If there were to be a statement that was made clear from this gathering was that the fashion industry is seen as one of the most polluting and socially challenged industries.

One of the key concepts that many of the speakers of the summit empathised on was trying to focus ways to involve and engage consumers in ‘Sustainable Consumption’.
So what does this term ‘Sustainable Consumption’ mean we believe it’s a system that encourages societies to be made more aware of how and where the products they purchase come from, this undoubtedly mean that consumers will be aware of the resources being used whether the materials are made from renewable resources, the amount of pollution created as a result of these products and so forth.

A great leap had taken place on the day of the summit, those attending the fashion industry would have been aware that as a result of their actions the fashion industry created a framework for engaging consumers in sustainable consumption of fashion. These outlines had been handed over to the Danish EU Presidency and the European Commission. The dossier will be presented at the Rio+20 UN conference where world leaders, along with thousands of participants from governments, the private sector, NGOs and other groups will gather to discuss several issues on sustainable development.

Our note: Being part of the fashion world we are greatly concerned with the issue of maintaining a sustainable form of fashion however we must raise the issue that within our own company we have no concept of where the big hitters from the fashion industry create their garments and how (and this is because they keep this information very very very hush hush). At least with the commission of the Copenhagen 2012 summit report and it being presented at Rio+20 to European Government delegates at least this will increase the profile of this issue and maybe it may even cause these heavy hitters to address these issues as well. Well we hope that they do….

article written by: www.frontpose.com