Jeff Bezos, CEO of Amazon has admitted in an interview that they
intend to extend their fashion lines on the online site and to gear the
company into the high-end fashion sector.
The company has as of
recent tired courting fashion labels such as Michael Kors, Vivienne
Westwood, Jack Spade and Tracy Reese and they are still continuing to
entice more fashion labels to join the mega-online store.
Amazon
already has the likes of Calvin Klein, Armani Exchange, Levi’s in their
portfolio. If they were to succeed in gaining the high end fashion
sector it will no doubt leave other online companies such as Asos,
Macy’s, Urban Outfitters in a dire situation. Amazon has the ability to
offer these labels millions of sales per month through its website this
will eventually mean leaving other online retail companies in dust as
they won’t have the buying or selling capability of Amazon. To be more
frank Amazon will have the ability to set its own prices this is a hugh
threat to other brands.
Our notes: Having started as an online
bookstore Amazon has achieved monumental leaps as an online store, the
company itself is worth in excess of $8 billion dollars. The company has
monopolized the electronic retail market and now it intends to
monopolize the apparel market.
Can you imagine how a movement like
this will have an effect on all clothing stores that sell garments
online, it will be like battling a GIANT against an ant in a boxing
match (unfair battle).
We hope that the high-end fashion sector doesn’t fall for the high
sales and keep to their own form of retail. There should be a globalized
institute that helps keeps monopolistic competition at bay.
Please try to spread the word because if Amazon can get a hold of the
fashion industry what is it to say that they will not venture onto other
markets. Amazon is a business killer.
article written by: www.frontpose.com
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